Democrats in Congress have a plan for their summer vacation: talk about President Joe Biden’s economic agenda, and then talk about it again and again and again.
“Research shows that Democrats have an effective message regarding their legislative agenda and accomplishments, including: cutting taxes, growing jobs through investments in infrastructure and lowering health care costs,” pollsters at the Democratic data firm OpenLabs wrote in the memo, which was obtained by HuffPost. “Additionally, it’s particularly effective to highlight the contrast between Democrats and Republicans, who oppose these proposals while looking out for corporations and wealthy special interests.”
For women, Black voters, people who supported Donald Trump and white voters without college degrees, the memo recommends a message focused on cutting health care costs and improving health care for seniors — references to Democratic proposals to increase Obamacare subsidies and provide dental and vision coverage through Medicare.
When it comes to persuading Trump voters, the memo recommends a China-focused message built around promising that Democrats will “bring jobs back from overseas, and will help us compete with countries like China that threaten our economy.”
For white voters with a college degree and Biden voters, the memo suggests “making big corporations and the wealthy special interests who rig the rules pay their fair share” as a compelling message.
Echoing other Democratic research, the memo argues senators should explicitly note how Democrats’ plans would be paid for. “Discussing how Democrats’ proposals are paid for is not simply a technical detail, but a core part of our plan’s popularity,” the memo’s authors write.
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