WHAT THEY’RE SAYING: DSCC Releases “Ad Blitz” “Targeting GOP Senate Candidates’ Records on Reproductive Rights”

Axios: Senate Dem campaigns ready abortion rights blitz.

Visit GOPonAbortion.com to see Senate Republican candidates’ records opposing women’s right to make their own health care decisions.

A wave of news reports is highlighting the Democratic Senatorial Campaign Committee’s (DSCC) new ads calling out GOP Senate candidates’ records opposing women’s right to make their own health care decisions and standing in lockstep with their party’s dangerous agenda to ban abortion nationwide, without exceptions. The ads are reaching voters in 10 states (AZ, FL, MD, MI, MT, NV, OH, PA, TX, and WI) on lifestyle, fashion, beauty and recipe websites popular among women like Cosmopolitan.com, ThePioneerWoman.com, WellPlated.com, and HarpersBazaar.com. 

Here’s what they’re saying: 

POLITICO: Senate Democratic campaign arm launches ads on anniversary of Dobbs decision
By Ursula Perano
June 24, 2024

• Senate Democrats’ campaign arm will launch a series of ads in women-focused media outlets marking the two-year anniversary of the Supreme Court striking down Roe v. Wade.

• The Democratic Senatorial Campaign Committee ads will run on websites including Cosmopolitan, Harper’s Bazaar, Well Plated and more, and will be directed toward readers in Arizona, Florida, Maryland, Michigan, Montana, Nevada, Ohio, Pennsylvania, Texas and Wisconsin. 

• Viewers who click through the ads will be directed to a new DSCC-backed website that targets individual GOP Senate candidates’ positions on abortion and other reproductive-health issues.

• The ad blitz comes as Senate Democratic leadership has been forcing votes on reproductive rights on the floor, including votes on access to contraception and in vitro fertilization. Republicans have consistently blocked the legislation from advancing.

• Reproductive rights have proven a fruitful issue for Democrats in elections since the Supreme Court overruled Roe on June 24, 2022. Outcomes of ballot referendums on abortion at the state level have consistently trended toward protecting access — and outrage over the downfall of Roe is still seen as a leading cause for Republicans failing to mount a red wave in the last midterms.

Roll Call: Democrats mark abortion ruling anniversary with targeted outreach
By Ariel Cohen and Daniela Altimari
June 24, 2024

• The committee working to keep the Senate under Democratic control said Monday it is launching an ad campaign on websites aimed at women.

• The effort comes as the Supreme Court weighs further restrictions on the procedure in a challenge to an Idaho law that permits abortion only to prevent a woman’s death. 

• The anniversary Monday of the Dobbs decision coupled with the coming election has sparked a flurry of legislative activity around reproductive rights and women’s health, including most recently a Senate push to codify the right to receive in vitro fertilization.

The Hill: Senate Democrats unveil Roe reversal anniversary ad blitz
By Mirando Nazzaro 
June 24, 2024

• Senate Democrats on Monday released a series of ads targeting GOP Senate candidates’ records on reproductive rights in the wake of the second anniversary of the Supreme Court decision that overturned Roe v. Wade.

• The ads direct voters to the DSCC’s website dedicated to targeting GOP Senate candidates and their stance on abortion and reproductive treatments.

• Democrats have made abortion a key election issue ahead of November.

Business Insider: Democrats aren’t shying away from abortion talk this election — they’re capitalizing on it
By Grace Eliza Goodwin
June 24, 2024

• The Democratic Senatorial Campaign Committee announced Monday, on the second anniversary of the overturning of Roe v. Wade, that it’s launching an ad blitz targeting women voters in key swing states. 

• The online ads attack the Republican agenda to limit access to reproductive care, ban abortions nationwide, and eliminate a person’s right to make decisions about their bodies.

• The debate is no longer just about abortion — it’s become about pregnancy itself and access to life-saving medical care.

• Democrats know the issue could be a turning point for independent voters and even some Republicans, and they’re using it to their advantage.

• Senate Democrats have been bringing more bills focused on reproductive rights to a vote — like the “Right to IVF Act,” which Republicans blocked earlier this month.

The Hill Evening Report: Dems go all-in on Dobbs
By Jonathan Easley 
June 24, 2024

• Democrats are going all-in on abortion rights […] marking the second anniversary of the fall of Roe v. Wade with a big bet on an issue they think will swing elections in November.

• The Senate Democratic campaign arm launched a series of ads that will run online in battleground states in women-centric media outlets, such as Cosmopolitan and Harper’s Bazaar.

National Journal Hotline: BATTLE FOR THE SENATE: Dems Target Women Through Digital Ads on Dobbs Anniversary
By Nicholas Anastácio
June 24, 2024 

• The DSCC is launching a series of digital ads on women-centered websites and media outlets on the two-year anniversary of the Supreme Court’s decision to overturn Roe v. Wade.

###